New Zealand venison exporters have started a trial to test the appetite of European consumers for Cervena venison in the summer grilling season.
The trial, which began in April, is part of the Passion2Profit initiative that was formally launched today at the Deer Industry Conference in Napier. P2P is a joint venture between the deer industry and the Ministry for Primary Industries (MPI) under the Primary Growth Partnership programme.
Deer Industry NZ Press Release – scoop.co.nz.