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Dollar has hit venison but velvet strong

Deer industry trying to improve sector profitability by developing new markets.

The New Zealand dollar’s record-breaking run against the long-suffering euro has hit the local venison market hard because of its high exposure to Europe, but strong deer velvet prices have provided a partial offset for farmers.

By Jamie Gray, nzherald.co.nz

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Learning experience for Southland deer farmers

Dipton deer farmer Brian Russell is at the top of his game.

But, he’s the first to admit he’s still got a “bit to learn” on his family-owned property The Rock.

Brian and his wife Kristine are large scale deer farmers farming two properties comprising more than 2100 hectares in Northern and Central Southland.

By Diane Bishop, stuff.co.nz

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New PGP programme to turn passion into profit [NZ]

Deer Industry New Zealand and the Ministry for Primary Industries (MPI) have today announced they will partner in a new Primary Growth Partnership (PGP) programme called Passion2Profit.

The $16 million, seven-year programme is intended to be a game-changer in the production and marketing of venison. It’s expected to deliver $56 million in extra revenues a year from the end of the programme, and reverse the ongoing decline in the size of the national deer herd.

Ministry for Primary Industries Press Release

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